Social Media Guidelines for Users and Administrators

UC Santa Cruz's Official Profile Pages

We encourage you to use our social media sites as a way to connect with UC Santa Cruz students, alumni, faculty, staff, and members of the general public around the world, to network and to share resources and information of interest to the university community. The goal is to foster a place for vibrant and civil engagement as it relates to UC Santa Cruz. The success of the online communities depends on your comments and participation, so make yourself at home!

Requesting Help with Social Media

Do you have a request for the university's social media? Please send your questions, suggested posts, concerns or comments to Teresa Decker, Social Media and Marketing Manager at

Monitoring of Social Media

The Marketing and Communications team within UCSC University Relations monitors posts and comments to the UCSC social media communities. The university reserves the right to remove any material without obligation to defend that action. The university will respond to posts when appropriate. However, it is not responsible for any unanswered posts or inaccurate information posted by others. For the most accurate information about the university, visit UCSC's website.

All content, information, views and/or opinions expressed on or within the social media pages belong to the individual(s) authoring that content, and do not necessarily reflect the official policy or position of UC Santa Cruz.

Managing and Creating a University Profile

If you are setting up a social media profile for your department, area, club, or activity, please let us know about it so we can support you. Contact us at We have a marketing and communications group that meets monthly to share best practices, "how to guides" for social media and more. 

A few quick tips on how to make the most of your profile:

  • Try to begin your profile name with “UCSantaCruz”.
  • Stick to one representation of your entity. For example, if you are the history department, name your Facebook page UCSantaCruzHistory and your Twitter profile UCSantaCruzHistory. Try to be as consistent as possible.
  • Use a distinctive logo as your profile photo that will be visually recognizable to your audience and will set your profile apart from other UC Santa Cruz profiles.
  • For more tips and insight, a great resource is You can search for just about any answer there.

UC Santa Cruz Guidelines for Using Social Media

The guidelines are meant to be a dynamic set of ideas that will enhance your experience on our social media sites. New norms online will emerge, just as other ones will fall to the side.

Respect Others

Sexist, racist, libelous and other discriminatory comments or images will be removed immediately. Users are free to discuss topics and disagree with another, but please be respectful of others' opinions and don't resort to personal attacks even those made in jest. They will not be tolerated.

Keep it Clean

Do not post offensive, obscene or sexually explicit language or photos. Acronyms referring to this kind of language and such words or phrases in other languages will not be tolerated. Posts will be removed immediately without notice. We will also remove any posts that refer to illegal activity. Remember, much of what is put on the Internet remains there forever. Consider whether you would be embarrassed if your employer or future employers were to discover it.

Carefully Consider What You Post

For your own safety and security, please refrain from posting personal or family contact information (home phone numbers, mailing or home addresses, personal e-mail addresses, etc.) as well as other’s information. You may also want to be careful with information about your social life, family life, vacation plans, etc.

It's important to occasionally review what information is public, as the default settings are sometimes changed. The general public can see much of what is posted on the social networking sites. Increasingly, there are for-profit websites that collect personal information from several web sources. Remember, even if you delete content from your social media profiles, it may still remain on the web and be accessible to others.

In general, when posting or sharing information or having discussions, ask yourself whether the information should be publicly available. If it shouldn’t, or if you are approaching a line beyond which the information should be protected, stop and move to a more secure forum.

Don't Spam

We encourage you to use the space as a platform to share information about your work at the university and achievements. However, overtly commercial advertisements, solicitations and promotions are not allowed and will be removed promptly. Exceptions are made for university events and community events of interest to the campus.

Stay on Topic

We encourage open discussion among community members. However, postings that are deemed irrelevant to the UCSC community may be removed at our discretion.

Report Violations

All content and posts are bound by the:

Content may be removed at any time — or users blocked — without prior notice for any reason deemed to be in the best interests of the university community.

Consult the UC Santa Cruz Student Handbook to report violations of the Student Code of Conduct.

Abusive content can also be reported to the developers of the social media network in question.