Billboard guidelines

A billboard graphic is a custom banner consisting of images and/or text. The following guidelines are important—not only for accessibility (see the "Dimensions" section), but also for cohesiveness between UC Santa Cruz websites. The University Relations web team is available to consult with or create custom billboard graphics for you. If you have access to Adobe Photoshop Elements or Adobe Photoshop and would like to design your own, this page shares what you need to know assuming knowledge of those programs.

All images should either be jpg or png. No other format should be uploaded to the CMS.


Width: 1080 px
Height: 348 px


PC Arial bold and regular
MAC Helvetica bold and regular

Size: 42 pt max
Subheadline (optional)
Size: 25 pt max
Caption Text
Size: 23 pt max

Tools & Resources


  • Adobe Photoshop Elements ($99) – Click here to order
  • You can also use Adobe Fireworks or Adobe Photoshop Professional


Download all templates

Photo Library