Identity Guidelines

A Communications Opportunity

This web site is intended to serve as a foundation—and toolbox—for applying consistent graphic and editorial standards to UC Santa Cruz's print and online communications. It is designed to enable campus communicators to spend more of their time and energy on the meaning and content of their communication—and less on the form. It is also intended to provide enough flexibility to accommodate the diverse communications needs of a complex institution.

By providing readymade, downloadable design elements and templates, providing type and color guidelines, and as well as examples of their appropriate use, ucsc.edu/identity provides resources that can be put to work immediately by campus communicators.

This site is a work in progress; as new tools, resources (e.g., templates, identity elements for special events, etc.), and guidelines are developed, they will be added.